The objective of the Managerial Economics course is to give you the ability to apply economic principles and tools in business settings. We will focus on the application of economics to actual business problems and decisions. The goal is for you to leave the course convinced that economics has a lot to offer in business decision-making and that you’ll be confident in your ability to use economic concepts and tools. We will cover three main areas of analysis: principles of cost; price/revenue/profit relationships; and industry analysis.

This course is designed to provide you with an introduction to the fundamental building blocks of marketing. In this class we use the marketing process model framework in order to provide exposure to important key concepts such as consumer behavior, company capabilities, and competitive environments. Additionally, students will learn about the key components of marketing strategy: segmentation, targeting and positioning and the primary marketing, tactics also known as the four Ps –Product, Price, Place and Promotion, which are critical in the execution of an entity’s marketing strategy. Students are also introduced to important marketing topics such as diffusion of innovation, customer orientation, international marketing and social/digital marketing. 

Organizational success depends on people interacting to achieve common goals. The purpose of this course is to provide you with concepts for increasing team performance in support of organizational goals. You will discuss practical steps your study group can take to be more successful. You will be challenged to consider your role in managing interpersonal and team behavior in complex organizations. We will address these learning objectives by engaging in a team simulation to virtually summit Mount Everest.

This course will teach you how to build and use a spreadsheet model as a laboratory for learning about a business problem or decision. This requires learning the basics of spreadsheet engineering: how to design, build, test a spreadsheet model and how to use it for business analysis.

Strategy is fundamentally about gaining an advantage over competitors, even for not-for profit organizations (e.g., universities). Simply making or delivering the same products or services in the same way as other organizations does not require a lot of strategy. To gain a competitive advantage, an organization must explicitly consider its interdependencies with other organizations and individuals. We will discuss the Value Net as a useful framework for understanding how an organization can strategically manage these interdependencies.

Throughout Bridge, you’ll be working in close collaboration with your Study Group. In this session, you will work on a collaborative group activity designed to help you get to know the members of your Study Group and begin to learn how to work together effectively.

What do great leaders do that others don’t? What do I need to think about to start building my own capabilities as a leader? What is leadership in the first place? These are the questions we tackle in this session on Lessons on Leadership. While leadership is a contact sport – you need to practice being a leader to actually become a leader – there are several key capabilities that in my 30 years as a scholar, advisor to CEOs, and teacher keep rising to the top. As you move toward launching your career, and even more importantly, move toward an impactful and meaningful life, your own ability to be an effective leader will prove crucial. This session is designed to help you on that journey.

Negotiation is the art and science of securing agreements between two or more interdependent parties. The purpose of this session is to understand the theory and processes of negotiation and practice practical skills. This interactive session will teach participants to analyze their own behavior in negotiations and better understand how those behaviors impact their outcomes.

This class provides an overview of the $20 trillion commercial real estate industry, introduces techniques for evaluating real estate investments, and applies those techniques in a short case study of an apartment rental via Airbnb.

This is a skill building course geared toward giving students hands-on, practical introduction to using Python code to work with spreadsheet data. The course will conclude with an exploration of generative AI models, like ChatGPT, and how understanding programming can enhance your productivity and broaden your technical knowledge.